Privacy Policy

Effective Date: October 5, 2026

Boho Prep (hereinafter referred to as "we" or "us") places great importance on the privacy and data security of every customer and website visitor. This Privacy Policy details how we collect, use, store, protect, and share your personal information when you browse our website, purchase women's clothing, register an account, or contact customer service. This policy applies to all online and offline (in-store) services provided by Boho Prep.

1. Information We Collect

We collect only the personal information necessary to process orders, arrange delivery, and provide after-sales service. The information we may collect includes:

- Personal identification information: Full name, email address, phone number, billing address, and shipping address.

- Transaction information: Order records, purchased clothing items, payment status, order amount, and shopping preferences.

- Website technical data: IP address, browser type, device information, browsing behavior, and page interaction data.

- Communication information: Messages sent to our support team, inquiry records, feedback, and queries.

2. How We Use Your Information

All collected personal data is used solely for legitimate business purposes and will never be misused. We use your information for the following purposes:

- To accurately process, verify, pack, and deliver your clothing orders.

- To send order confirmations, shipping tracking updates, and after-sales notifications.

- To handle returns, refunds, exchanges, and customer inquiries.

- To optimize our clothing collections, website functionality, and overall shopping experience.

- To send promotional information and new arrival notifications only if you have voluntarily subscribed.

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to any third party for commercial purposes.

We may share necessary personal information only with trusted third-party service providers (including secure payment processors and official logistics carriers) to fulfill order services. All partners are required to strictly comply with privacy protection regulations and ensure the security of your data.

We will disclose your information only when required by law, government regulations, or legal proceedings.

4. Data Security Protection

We employ industry-standard encryption technologies and secure server systems to protect your personal information and transaction data. All online payments and personal data transmissions occur via secure, encrypted channels to prevent unauthorized access, disclosure, alteration, or loss of your information. We regularly update our security systems to ensure continuous and robust data protection.

5. Cookies and Tracking Technologies

Our website uses cookies and standard tracking technologies to record user browsing preferences, analyze website traffic, and optimize page displays and product recommendations for women's dresses. You may adjust your browser settings to disable cookies at any time. While disabling cookies may affect certain browsing features, it will not interfere with basic order processing services.

6. Your Privacy Rights

As our customer, you have the right to access, review, correct, and request the deletion of the personal data we hold about you. You may also unsubscribe from promotional emails at any time; doing so will not affect your shopping rights or the services provided to you.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill order services, handle after-sales issues, and comply with legal obligations. Once your data is no longer required for business purposes, we will securely delete or anonymize it.

8. Policy Updates

We reserve the right to update this Privacy Policy from time to time to reflect business changes and comply with legal and regulatory requirements. All updated terms become effective immediately upon publication on our official website. We encourage customers to review this policy periodically.